In a observe as much as our final episode on faux social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose unique analysis into Influencer advertising sparked our curiosity in efficient Influencer advertising measurement. Anders shares the total story behind his analysis and explains how his organisation have modified how they method influencer advertising because of what they discovered. Is your influencer advertising programme liable to being gamed? Listen in and find out how one progressive startup is tackling the problem and looking for out real advocates, reasonably than simply chasing gamed and pretend affect.
Useful Links:- You can learn an unique, in-depth article, “The 744 Million Influencer Marketing Scam” that we talk about the outcomes from right here.
A Good Company Hype Auditor instrument Listen to Part 1 of our exploration of pretend affect