TikTok Statistics – Updated October 2019
TikTok is accessible in over 150 nations, has over 1 billion customers, and has been downloaded over 100 million occasions within the United States alone. If your model’s audience consists of anybody between the age 13 and 30, you have to be in TikTok proper now. Need inspiration on launching your TikTok technique? Click here. Without additional ado, listed here are a very powerful TikTok statistics (we are going to repeatedly refresh this text as new information turns into obtainable).
- Monthly Active Users – TikTok has about 800 million month-to-month lively customers. In November of 2018, TikTok reported that the quantity was 680 million month-to-month lively customers. We estimate that it’s elevated to 800 million as of now.
- Total App Downloads – The TikTok app has been downloaded over 1 billion occasions worldwide, as reported by Sensor Tower in February. But in Q1 TikTok added 188 million and in Q2 that quantity was 155 million. So we consider that the overall variety of TikTok app downloads (including in a Q3 estimate of 140 million) is now round 1.5 billion worldwide (with a big portion of that being in Asia).
- Monthly Active Users within the United States – In November 2018 TikTok reported that they’d 20 million month-to-month lively customers within the United States. With the staggering progress that’s occurred since then, we estimate that the present variety of month-to-month lively TikTok customers within the U.S. is about 60 million.
- Average Minutes Per User – TikTok customers love the app. They spend a median of 52 minutes per day within the platform.
- Opens – A person opens the TikTok app eight occasions per day.
- Creation – 83% of TikTok customers have posted a video.
- U.S. Audience – As we talked about, we estimate that TikTok has about 60 million month-to-month lively customers within the United States. 60% are feminine, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This information comes straight from TikTok.
- Gen Z – 60% of TikTok customers are Gen Zers. Gen Zers are trendsetters. Next 12 months, 74 million folks within the U.S. will likely be a part of “Gen Z”, which is able to make it the biggest era of all.
- Countries – TikTok is now obtainable in 154 nations worldwide (and 75 completely different languages).
- TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.
Here’s a fast rundown of some advertising and marketing and promoting associated statistics:
- Brand takeover adverts price anyplace between $20,000 – $200,000 (Digiday, 2019)
- Hashtag Challenges price manufacturers $100,000+ (Adweek, 2019)
- Advertising campaigns begin at $5,000/month with a 3 month dedication (TikTok, 2019)
- TikTok recommends an extra $100,000 – $200,000 in advert spend inside TikTok to advertise a hashtag problem (Adweek, 2019)
- TikTok influencers with 2.5 million followers or extra cost round $600-1000 per put up in comparison with $100-$200 for each 10,000-20,000 followers on Instagram (Telegraph, 2019)
- TikTok adverts can ship customers to your web site, an app web page within the app retailer, or promote your hashtag problem on the platform (TikTok, 2019)
- Brands are in a position to create branded AR lenses, filters, and stickers for TikTok customers to insert into their video content material. (TikTok, 2019)
Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok technique going of your personal? (You ought to!). Contact us at this time by clicking here!
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