Boldness is just not Sexual for Esha Gupta

Esha Gupta, whose debut in Bollywood was only in bold avatar with Jannat 2, feels that showing skin or doing sexual scenes on the big screen is not boldness for her. The boldness reflects in attitude, says the model-turned-actress.

Share
Revisiting ‘The 4P’s of the Marketing Mix’ with Mike Berry

Marketing in your organisation Is Marketing in your organisation seen as much less necessary than Finance, Sales, Operations or HR? Distracted by digital, does your Marketing workforce discover itself relegated

Share
GDPR and How To Keep Your Website Legal

Have you heard about GDPR? It's a series of fun new regulations that everyone is dying to implement. Just kidding. It's not fun and is actually quite bit of a headache. 

But, unfortunately, it is a headache that can't be ignored. Even if you're not an EU citizen, this regulation still affects you if you collect cookies from your site, collect any kind of personal data (think contact forms, newsletter sign ups, etc) and more. It's crazy, and as busy entrepreneurs or business owners with an employee count under 5 or 10 (or even just 1, anyone?), all businesses that have the potential to process or collect data from any EU citizen need to make sure they're compliant.

GDPR-Compliance-For-Website-Owners-and-Keeping-Your-Website-Legal.png

GDPR COMPLIANCE + WHAT YOU NEED TO KNOW AS A WEBSITE OWNER

LEGAL DISCLAIMER
The information provided in this guide is in no way meant to be legal advice and is for entertainment purposes only. Dapper Fox will not be held liable for any use, application or consequence as a result of using the information provided here. Please consult an attorney for any questions and to ensure your website has the correct legal notices, disclaimers, policies etc.

WHAT IS GDPR?

It’s a new legal framework from the EU that takes effect on May 25, 2018. The law aims to unify current data protection privacy laws throughout the EU, and enhance the rights of citizens of the EU to protect their personal information.

WHY DOES IT APPLY TO ME?

Even if you’re not in the EU, you still need to be in compliance. If anyone in the EU uses a contact form on your website, signs up for your newsletter, or even if you collect cookies for analyzing website traffic (which Squarespace sites inherently do), or collect personal data of any kind, then you need a GDPR compliant policy.

Ready to dive in and get started on compliance? 

DOWNLOAD THE GDPR GUIDE

Share
How to Build a Company Your Customers Want to Be a Part of

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

Share
Context is Critical: Creating a Culture of Web Analytics

Continuing my series on Creating a Culture of Analytics I would like to touch on a very critical aspect of creating a culture of Web Analytics and that is Context.

What is Context

According to Princeton.edu context is
  • Discourse that surrounds a language unit and helps to determine its interpretation
  • the set of facts or circumstances that surround a situation or event

Context takes the ambiguity out of the equation. As an Analyst it is very important that you provide full context when reporting your web analytics data. Context gets everybody on the same page. Do not leave anything for interpretation by the end users of your reports, give them the insights in a simple and easy to understand format.

Let’s look at an example to understand critical context is.

60 Degrees

If I say it is going to be 60 degrees tomorrow. What will be you reaction?
If you are in Minnesota – You will yell “Summer”
If you are in Seattle, you will think – ““Spring”
If you are in Florida, you will say “ Damn… Cold”
If you are in India, you will say “WTF….” (Indians measures temperature in Celsius and 60 degrees Celsius is 140 F)

Some other question that might pop in people’s mind are:
  • What is the temperature today?
  • Is it normal to have 60 degrees this time of the year

Without context 60 degrees does not mean much. Right.
Similarly when you report your numbers and tell report on visits, page views, time on site etc. it does not mean much unless you provide the full context.

Web Analytics & Context

Just saying that Visits are down by 10% from last week is not enough. You have to put that 10% decline in full context. Tell your end users what happened and why they should or should not worry.

So add something like : Visits are down 10% from last week and also 10% lower compared to the same time last year. Prior to this week we saw a 10% year over year growth but last week was abnormally down. Isn’t that getting better now?

You should go even further: Last year we got some free advertising from local newspaper sites that drove 20% additional traffic same time last year. Since we did not have the advertising deal this year, it impacted our visits this year. We noted the potential impact of newspaper site advertising in our last year’s annual recap (here is the link to last year report – people forget so remind them). If we take out the impact of spike from newspaper sites then we have a consistent pattern of 10% year over year increase. As noted in last few reports, that increase is due to our social media efforts this year. Now the picture is much clearer. Of course you should look into the full impact e.g. conversion, bounces, sales etc. (Note: How you present this story will depend on what format you chose to present your report)

Now everybody is on the same page and knows exactly what those numbers mean. Without that context, everybody would have had their own interpretations of the data. Misinterpretations lead to wrong action and/or mistrust in the data and the analytics team.

Final Words

Do not provide any reports without providing full context. Keep in mind that most of the canned and automatic reports do more harm than good because they do not provide context.

Other posts in the series


Note: This post was originally posted on March 4th, 2011 but it is still very relevant.

Follow me on twitter @anilbatra

Facebook Page http://www.facebook.com/pages/Anil-Batra-Page/130050670343547

Optizent.com - Digital Marketing & Analytics Consulting and Training



    Share
    Web Design vs. Web Development: Key Distinctions to Help Decide Which One You Need

    Whether you just want to update your current website or build one from scratch, you might find yourself wondering what the differences are when it comes to web design versus web development.

    Share
    Koffee With Karan Time Machine to offer a tribute to Amitabh Bachchan

    Koffee with Karan is one of the most-watched and one of the entertaining shows with celebs being at their casual best and shedding their inhibitions and speaking their mind on the Koffee couch. We all know Amitabh Bachchan will celebrate his birthday on 11th October. It's still time but Karan and his Koffee have come up with a unique way to present a tribute to the Bollywood actor. On this special occasion, Koffee With Karan Time Machine will showcase all the Bachchan family camaraderie that has been witnessed on the Koffee couch so far, interesting right? So with the Koffee with Karan The Time Machine, get ready to walk down the memory lane of Tinsel town's favorite, close knit family the Bachchans, as they share love, gossip and some wisdom with each other and their fans from the KOUCH!

    Get ready to be hit a major nostalgia as KWK Time Machine will celebrate Amitabh Bachchan's 77th birthday starting Monday, 7th October. It will run all through the week and will bring back some of the memorable times spent by the Bachchans on the show. You would remember the time when Shweta confessed that she is daddy B's favourite? and even when Abhishek confessed to being momma's boy? Or when Shweta was picked as the one-stop-shop for all the Bollywood gossip? Clearly, all is not what it seems in the Bachchan household. So, get ready to witness each fun moment into their interesting lives with back to back episodes of the Bachchan family each time they have come on the kouch!

    From honoring the thick bonds between the Bachchan siblings to rejoicing the never-ending spark between Jaya-Amitabh and Abhishek-Aishwarya, the channel will start with the father and son from the very first season, moving to the mother and daughter paired with Hema Malini and Esha Deol. And that's not it! The following days will see the couples and siblings' fun-filled banter on the Koffee Kouch.

    With Karan Johar's unmatched style and personal connects with his colleagues and friends, the show has given the Bachchan family, a platform to bare their souls and unwind on the koffee couch. So, travel back in time through the Time Machine to rejoice the Bachchan family's journey of becoming a sensational force of filmdom they are today. Starting 7th October every 7 PM, watch Koffee with Karan The Time Machine, as a dedicated week to Bollywood's most loved family makes its way to fans only on Star World.

    Share
    How to Handle Misinformation in a Crisis

    Fake news and propaganda have existed for decades, if not centuries. But with social media algorithms reinforcing confirmation bias and with the advent of deep fake technology, misinformation has reached unprecedented levels. As a result, trust has plummeted and corporate crises are becoming ever-more common.

    Share
    How To Ensure Your Design System Helps To Achieve The Purpose Of Your Product

    Design System Helps (This is a sponsored submit.) Design techniques assist product groups to method design with a system in thoughts. But not all design techniques are equally efficient. Some

    Share
    MiQ ties analytics to actions with new ‘Measure’ device

    MiQ ties analytics to actions with new ‘Measure’ tool

    Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.

    Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to optimize return on investment and drive real business growth.

    Campaign measurement remains a key challenge for marketers, as shown in a recent Advertiser Perceptions study that consistently ranked measuring and proving ROI as a top five challenge for marketers across the US, UK and Canada.

    The post MiQ ties analytics to actions with new ‘Measure’ tool appeared first on Netimperative - latest digital marketing news.

    Share